Aahar is regarded as the most significant event in the F&B and hospitality sector in India. The premier B2B event organized by the India Trade Promotion Organisation (ITPO) commenced on 3rd March 2020, at Pragati Maidan, New Delhi. The 5 day-long event, which concluded on 7th March 2020, marked the 35th edition of the fair.
AAHAR: A Quick Overview
Aahar, The International Food & Hospitality Fair was launched in the year 1986. The event has grown by leaps and bounds in recent years, becoming the most sought after destination for global vendors and sourcing professionals. AAHAR is an excellent opportunity to
- Exhibit Products /Technologies /Services to National & International Buyers
- Generate Sales Leads / Order Bookings
- Networking with the Industry / Establishing Business Contacts
- Launch New Products
- Appoint Agents & Distributors
- Promote Company Products / Brand Building
- Market Research / Gauge Market Trends
The Key Highlights Of Aahar 2020
The latest edition of Aahar witnessed a huge footfall and elicited the participation of over 750 leading companies. The event covered significant innovations and developments across all areas of the food and hospitality sector. It provided excellent business opportunities to exhibit products, technologies, and services to national & international buyers.
The event witnessed active participation by professionals from across the hotel, restaurant and catering industries, who could be seen engaging with vendors and scouting the best products in their respective sectors. This year, Aahar was inaugurated by Piyush Goyal, Union Minister of Commerce and Industry and Railways, at the new International Exhibition Centre at Pragati Maidan, New Delhi.
Mr. L C Goyal, Chairman and Managing Director of ITPO, acknowledged the support of the Government of India, Ministry of Food Processing Industries (MoFPI), Agricultural and Processed Food Products Export Development Authority (APEDA) and other apex industrial associations. The event stakeholders also expressed their happiness over the enhanced response to Aahar 2020 from all sections of the industry.
The event showcased a wide range of food products, machinery, F&B equipment, engineering equipment, confectionery items, etc. Apart from the large variety of products and machinery on display, the fair offered an insight into operational aspects, food safety concerns, and energy-saving innovations. Major attractions of the event included exclusive seminars on research and innovation, which is acknowledged as the key to the future growth of the food processing sector.
Posist Participates At AAHAR 2020
Leading cloud-based Point-of-Sale solutions provider, Posist Technologies, was amongst the main participants at Aahar 2020. Operational across more than 20 countries and trusted by more than 8000 restaurants, Posist’s stall in Hall no. 7 witnessed massive footfall throughout the event.
Posist’s comprehensive restaurant automation platform offers a complete end to end management solution to restaurants, which was highlighted by the company’s representatives. Its tailor-made modules include enterprise management, employee management, integrated cloud kitchen technology, inventory management, restaurant marketing suite, to name a few. The showstopper was, Posist’s ‘Anti Theft Robot,’ which accentuated the software’s starking feature- the ‘Anti-Theft Dashboard.’
Internal thefts and pilferages still remain the most sensitive and least discussed issues in the restaurant industry even today. To spread awareness about the same, the company presented a brief on-stage act that shed light on the evils of internal theft in the restaurant space and educated the audience on how to mitigate the risk and increase profitability. The performance was a huge success and drew the attention of industry stakeholders.
Watch the performance here!
Aahar 2020 emerged as a remarkable networking opportunity for the team at Posist to get first-hand information about the latest events in the F&B sector. The team at Posist looks forward to meeting you in the next edition of Aahar!
